Tasting Procedures and Product Description

Consumers are becoming increasingly selective in their product choice and foods are no exception. While tasting of wine and cheese has become common, it is rare to find well presented tastings of condiments such as sauces, jams, chutneys and mustards.

There is no doubt that consumers will respond favourably to being offered a tasting prior to purchase with the associated interpretation of how to use the product. The likelihood is that the taster will become a regular purchaser of the product. Tastings will benefit all participants in the chain:-

• Retail outlet - tastings to customers promotes loyalty to the outlet and the product.
• Distributor - ensuring that retail outlets gain the product knowledge will see sales benefits.
• Factory tastings - provide consumers with a ‘meet the maker’ experience and encourage further contact with distributors or retail outlets whichever is appropriate.

Conducting Tastings

Tasting Cabinets

Product Knowledge